I built a hearing care practice in the Lower Mainland that I offered to sell for $37,000 in 2000. Two doctors turned me down. I sold it in 2009 for $2 million.
Now I help independent BC and Alberta clinics survive corporate consolidation and capture the baby boomer opportunity.
In 2000, I was ready to move on from my hearing care practice in the Lower Mainland. I offered to sell it to two audiologists for $37,000. They turned me down. They didn't see the value.
I decided to keep building. Over the next nine years, I expanded across the Lower Mainland—Vancouver, Burnaby, New Westminster, Surrey, White Rock, Langley, Maple Ridge, North Vancouver, West Vancouver, and Chilliwack. Ten locations. A network of clinics serving thousands of patients.
In 2009, I sold that practice for $2 million.
What changed? I learned how to build real value. Not just revenue—but a practice that could thrive independent of me. A practice with systems, processes, and a reputation that attracted patients without constant discounting. A practice that differentiated itself in a crowded market.
During those nine years, I made every mistake you can make in the hearing care business. I competed on price and watched my margins evaporate. I tried to be everything to everyone and ended up being nothing to no one. I chased every new patient acquisition strategy without understanding which ones actually worked.
But I also learned what works. I learned that differentiation beats discounting. I learned that premium positioning attracts better patients. I learned that baby boomers—even back then—were willing to pay for expertise, convenience, and relationship-based care.
Most importantly, I learned that independent clinics can compete against larger competitors—but only if they position themselves correctly.
After selling my practice, I stayed connected to the hearing care industry. And over the past few years, I've watched something alarming happen: corporate consolidation.
In Canada alone, over 700 corporate-owned clinics now operate. HearCanada, Hearing Life, Amplifon, Connect Hearing—they're expanding aggressively. They have massive marketing budgets. They offer free tests plus incentives. They have slick online booking systems and professional follow-up processes.
At the same time, unregulated devices marketed as "hearing aids" are flooding the market. I recently ordered a pair from Amazon for $315. They arrived in three days. For a new user, they work "well enough."
Independent clinics are being squeezed from both sides. Many owners have already sold to corporate chains. The ones who remain are fighting for survival.
But here's what most clinic owners don't realize: this is also the biggest opportunity in 20 years.
9-10 million baby boomers in Canada are entering their prime hearing care years. They control unprecedented wealth—$1.4 million average household wealth in Canada. They're willing to invest in health and quality of life. They value expertise and relationship-based care.
Corporate chains can't compete on relationship. They're optimized for volume and efficiency, not personalized care. Unregulated devices can't compete on expertise. They're commodities sold online with no professional guidance.
Independent clinics that position themselves as premium providers for baby boomers—offering expert care, personalized service, and relationship-based experiences—can not only survive but thrive.
But you have to differentiate NOW. Before more of your competitors sell to corporate chains. Before baby boomers settle for "good enough" devices from Amazon.
I focus exclusively on independent clinics in British Columbia and Alberta. This geographic focus allows me to provide market-specific insights and competitive intelligence that's immediately actionable.
I help clinic owners understand their competitive landscape, identify their differentiation opportunities, and implement premium positioning strategies that attract baby boomer patients willing to pay for expertise.
I'm not selling generic marketing advice. I'm sharing the strategies I used to build a practice worth $2 million—adapted for today's market reality of corporate consolidation and OTC disruption.
Practice sale value (from $37K offer in 2000 to $2M sale in 2009)
Clinic locations across Lower Mainland BC
Years of hearing care industry experience
I'm not a marketing consultant who happens to work with hearing care practices. I built practices. I know what works because I've done it—and I've made the mistakes so you don't have to.
I believe independent clinics provide better patient care than corporate chains. But you need the right positioning and strategy to compete. That's what I help you build.
By focusing exclusively on BC and Alberta, I can provide market-specific competitive intelligence and strategies that are immediately actionable in your local market.
I don't sell theory. Every recommendation I make is designed to help you differentiate, attract premium patients, and build a practice that's valuable—whether you keep it or sell it.
I built a practice from $37,000 (rejected offer) to $2 million (successful sale). The strategies that worked then still work now—adapted for today's market reality.
Let's discuss how you can differentiate your clinic and capture the baby boomer opportunity.